Image: From the PRH-Kelloggs’ partnership site Feeding Reading
Children’s Books for Kellogg’s Purchases
A program that delivers free Penguin Random House books to young readers now is back in place in time for summer reading and the back-to-school cycle in the United States.
The “Feeding Reading” partnership between Kellogg’s and its former partner, Scholastic, saw more than 400,000 books distributed to families and children in 2018.
Its current-year iteration began on Wednesday (July 24) and runs through September 30. During that time, families who buy participating products branded Kellogg’s, Keebler, Cheez-It, or Pringles can earn a free book.
There are 125 titles to choose from, representing a range of reading levels. Books also can be donated to a school or library.
In a prepared statement, Kellogg director of promotions Zion Doren is quoted saying, “Reading builds hearts, minds and memories … More opportunities to read during childhood can lead to more opportunities throughout life.”
A special project-opening event for students of New York City’s PS 130 is to be held at Kellogg’s NYC Cafe and formatted as a “snack-time story hour.
In addition, Mary Pope Osborne is to be at the kickoff event, reading from her most recently released (No. 32) Magic Tree House series entry with illustrator AG Ford, (Random House Books for Young Readers, July 9).
Osborne is an advocate of children’s literacy and four of her 27-year Magic Tree House series books are part of the Feeding Reading program:
- Dinosaurs Before Dark (illustrated by Sal Murdocca)
- The Knight at Dawn (illustrated by Sal Murdocca)
- Mummies in the Morning (illustrated by Sal Murdocca)
- Pirates Past Noon (illustrated by Sal Murdocca)
The series is reported by PRH to have more than 143 units sold worldwide to date, having been translated into 34 languages in more than 100 countries.
Instructions for participating in the program are outlined this way:
- Purchase a participating product by September 30
- Take a picture of the receipt and upload it at FeedingReading.com (receipts must be submitted within 30 days of purchase, no later than October 30)
- Receive a credit to redeem for a book of your choice to keep or donate (credits must be redeemed by December 1)
There’s a limit of 10 books per Kellogg’s “Family Rewards” account. Users create their accounts on their first visit to the site.
More information is at the program’s site, which is offered by Kellogg’s in both English and Spanish—something American publishers would be wise to follow the food manufacturer in doing on their own sites.