The short film ”Reading Where the Wild Things Are in The Great Rift Valley’ was released last October and has been singled out for its sweeping vistas and atmospheric rendering of Sendak’s prose.
Book Aid International’s Maurice Sendak Short Is Up for Two UK EVCOMs

Image: From ‘Reading Where the Wild Things Are in The Great Rift Valley’

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

‘Dramatic Storytelling’

Having produced a three-minute “corporate social responsibility” (CSR) film of beauty and drama—in cooperation with the Kenya National Library Service and the Maurice Sendak Foundation—the Book Aid International reading charity finds itself nominated for two awards in London.

Book Aid International’s Maurice Sendak Short Is Up for Two UK EVCOMsThe EVCOM Industry Awards recognize “excellence in both craft and communications across the live, screen and digital communities.” And the program’s Clarion Awards focus on “the importance of corporate social responsibility across both the agency and client landscape.” The Clarions are particularly geared to “an emphasis on far-reaching and specifically global impact.”

is the work of Raw London, a “specialist branded content agency,” and you can read some of the company’s conceptual thinking on its development of the piece here.

The piece follows schoolgirl Pascalia, as she discovers and narrates Maurice Sendak’s 1963 Where the Wild Things Are. In the course of her day, Pascalia hears lines from Sendak as she moves from a gallery to school to the hills and home.

Unfortunately, Raw London doesn’t seem to credit its art directors, cinematographers, editors, sound designers or others whose work has gone into the piece. We’d like to have been able to tell you who they are. The Raw London staff is here.

Book Aid International’s Maurice Sendak Short Is Up for Two UK EVCOMs

Image: From ‘Reading Where the Wild Things Are in The Great Rift Valley’

‘A Significant Part of Who We Become’

In a prepared statement from the agency, however, we read, “The film was born out of a mutual ambition, client and agency together, to truly bring to life the magic of reading. We wanted to create something that would stay with audiences long after they’ve viewed it, so we went for a cinematic style of direction and dramatic storytelling.

Book Aid International’s Maurice Sendak Short Is Up for Two UK EVCOMs“Featuring a real child–and not an actor–was a creative and practical risk, but she reminds us that the stories we discover as children never really leave us.

“She answers the key question that is often asked of Book Aid International about why children need literature–because while we cannot point to one particular thing it changes, stories nevertheless form a significant part of who we become.”

Certainly, the effort is successful on many levels, and should the team and Book Aid International choose to credit those who worked on it, the recognition would be well deserved.

Book Aid International’s Maurice Sendak Short Is Up for Two UK EVCOMsOf course, the message is that Pascalia is one of the estimated 24 million people around the world who has beautiful, brand new books to read thanks to the work of the UK-based Book Aid International. The images and sound here may make you dash to make a donation.

Book Aid International’s Emma Taylor is quoted on the news of the shortlistings, saying, “Being shortlisted for the EVCOM Clarion Awards and the EVCOM Industry Awards is absolutely fantastic – it’s amazing to have so many people watching our new film.

“I would like to thank the panel and particularly players of People’s Postcode Lottery for supporting both the making of the film and much of our work supporting readers in Kenya.”

We’ve embedded the film for you here.

A special viewing of the film is set for September 5. Winners from the shortlists when the Clarion winners will be announced. The EVCOM Industry Award winners are to be named November 21 in the London Live Awards event at Southbank.

As we reported earlier this month, the charity says it has received £1.85 million (US$2.2 million) to date thanks to its partnership with players of People’s Postcode Lottery and Postcode African Trust.

Book Aid International’s Maurice Sendak Short Is Up for Two UK EVCOMs

Image: From ‘Reading Where the Wild Things Are in The Great Rift Valley’

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